Studio 2G - Social Accelerator

Videography Spotlight

Project Overview

GovExec's internal studio "Studio 2G", is branching into social media marketing. During this project we focused on common client questions and solutions. The goal for this project was simple - establish the brand. The CTA was focused on brand averseness and lead-generation via "Advertise@govexec.com".

My Contributions

- On-site Shooting
- Post-Production editing
- Voicing Script
- Delivering completed project to client

Lessons Learned

It's always intimidating introducing a new product to market! Possibly even more intimidating attempting to create the story around this new service. The shoot was a compilation of skills learned at events earlier in the year, such as Adobe Government Forum and AWS NETCNN. The key was finding the right lighting and angles for telling the Social Accelerator story.